Nutrition and Physical Activity Programme - January 2012

Breakfast is a building block towards good nutrition. Our aim is to make breakfast the 'must-have' meal of the day and increase the number of kids and whānau eating breakfast every day.

Supermarket promotions

There will be in-store advertising on trolleys and in the breakfast cereal aisle of Countdown supermarkets for the first two weeks of February (aligning with the back-to-school period and our radio promotions). Along with messaging about the benefits of breakfast and easy breakfast ideas, a competition for grocery vouchers will be promoted.

We see the supermarket as an excellent intervention point as it is the point of purchase and decision making. This is the first time we have used supermarkets as a promotional channel and look forward to letting you know how it goes.

Radio promotions

We are running radio promotions in early February (around the start of the new school year). A summary of promotions and stations is below. Please contact us if you would like more information or would like to be involved.

Mai FM – Whangarei, Auckland, Rotorua and Hawkes Bay

The Mai FM team and celebrity guest will hit the road with their breakfast tour. Each morning Mai FM will set up a table stocked with healthy breakfast food for children to have on their way to school.

One Double X – Whakatane, Opotiki and Kawerau

Breakfasts with local celebrities. 

More FM – Gisborne, New Plymouth and Wellington

Back-to-school breakfasts with their 'street crews'.

531 PI – Auckland

Interviews on the language sections with well-known people in the Pacific nutrition sector and then open the lines for questions.

Atiawa Toa FM

Breakfast at the Waiwhetu Marae attended by local celebrities.

Te Hononga Whakaoho Māori – Maori Media Network

Breakfast cook-off involving local schools. Stations will broadcast live from a local school (or bring children into the station) in Kaitaia, Whangarei, Auckland, Whakatane, Rotorua, Gisborne, Hawkes Bay and New Plymouth.

FREE resources - perfect for back-to-school promotions

Looking for easy-to-prepare breakfast and snack ideas for children? If so, order our 'breakfast' and 'healthy snacks' flyers using our online order form.

These flyers and other healthy eating resources are available free of charge.

REAL Women's Series

The REAL Women’s Series kicks off on 12 February with the first event at Ambury Park in Auckland. We are again a sponsor of this event. This year we are working with local providers in key areas to increase Maori and Pacific participation.

REAL is a wonderfully supportive and fun event that is perfect for beginners. It is all about being active and healthy, rather than coming first.

REAL event dates for 2012:

• Auckland - Sunday 12 February and Sunday 29 April  
• Mount Maunganui - Sunday 19 February 
• Orewa - Saturday 25 February 
• Christchurch - Sunday 18 March  
• Queenstown - Sunday 25 March  
• Rotorua - Sunday 1 April  
• Wellington - Sunday 15 April  
• Hawke's Bay - Sunday 22 April

REAL Women's Series website, including training programmes and nutrition information.

Top 10 recipes from 2011

Chilli bean wraps and perfect poached eggs were our top two recipes in 2011. Check out the top 10 most viewed recipes from our websites:

Top 5 family meals:

1. Chilli bean wraps
2. Vegetable curry
3. Chicken casserole
4. Easy fish pie
5. Perfect roast vegetables

Top 5 breakfasts:

1. Perfect poached eggs
2. Corn fritters
3. Pancakes
4. Super fast egg-in-a-cup
5. French toast

You are welcome to reproduce and share our recipes - simply acknowledge the source, eg. if you use a recipe from Feeding our Families, write something like 'Thanks to feedingourfamilies.org.nz for this recipe' or 'Recipe from feedingourfamilies.org.nz'.

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